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Archive for October, 2010|Monthly archive page

Xbox is the new mayonnaise.

In fashion and style, gaming, Product, TV watching on October 11, 2010 at 11:29 am

Sometimes I look at our Xbox 360 and think: this thing is a time suck.  But I also think: this thing is saving us money – we have a seemingly endless amount of content for less.

The big spend is, well, unfashionable these days…a trend likely to stick long after the recovery has begun.  During this downturn (are we still calling it that?), we’ve come up with new rules about how/where we spend our cash.  Is that good news for Xbox?

According to a new study published in Ad Age, absolutely.  We watch our budgets, but we still throw down money for an entertainment device.  I know someone who doesn’t have a job but just bought an iPad…in fact, I know several.  Do you? We have a bunch of video games at home, but I am looking forward to Kinect so I can dance like Michael Jackson (July 2010, Can Barely Contain My Excitement…), and Fable III so I can hang out with my virtual dog again (Dec. 2008, I got a dog.  A Fable Dog).

Once upon a time, according to the study, Americans ranked Hellman’s (as in mayonnaise) at the top of list for beloved brands.  We’d throw down a little extra money for a good spread.  Today, we love the brands that provide an escape to entertainment, people and peaceful moments.  We also love the brands that empower us with information (e.g. Google).

Now that you know this, what’s your next purchase?  Will you spend a little extra to give your avatar a new accessory?


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Close your mouth, honey, or you’re going to get flies in there.

In family, gaming, Halo, Product, relationship, zombie on October 4, 2010 at 1:45 pm

Last week, around 2am, I stirred in my sleep to find that my husband still hadn’t come to bed.  Battling an ugly cold, I went back to sleep.

Several hours prior, around 9:30pm, as I said goodnight, Richard had logged onto Xbox Live to start a multi-player Halo: Reach session with his two brothers and brother-in-law (two of them on Eastern time, so 12:30am there, already).

Flash forward to the morning after.  I wake up.  He is stirring…barely coherent.

“What time did you come to bed?” (this is me)

“Around five.” (this is him)

Silence.

“Are you serious?” (me)

“Yes.  At least I won’t have to play Halo:Reach anymore.  It’s done.”

“You finished the entire game?” (me)

“Yes.”  (him)

“All of you.” (me)

“Yes.”  (him)

Mouth agape. (me)

“Close your mouth, honey, or you’re going to get flies in there.” (this is him)

“They stayed up all night and played until 8am their time?” (me again, wondering how my sisters-in-law dealt with the little kids and everything)

“Yes.”

I really couldn’t say anything, based on my New Year’s Day obsession with Kung Fu Panda (see post: A new decade. Another day of Kung Fu Panda), but at least I played during the day…on a holiday…and I stopped to walk the dog and eat.  These guys were zombies.

Reflective pause. (me)

“Was it good?” (me again)

“Yes.” (him)

“Do you want me to let you sleep some more?” (me)

“Yes.” (him)

Zombies, I tell you.  Zombies.