xboxbride

Xbox is the new mayonnaise.

In fashion and style, gaming, Product, TV watching on October 11, 2010 at 11:29 am

Sometimes I look at our Xbox 360 and think: this thing is a time suck.  But I also think: this thing is saving us money – we have a seemingly endless amount of content for less.

The big spend is, well, unfashionable these days…a trend likely to stick long after the recovery has begun.  During this downturn (are we still calling it that?), we’ve come up with new rules about how/where we spend our cash.  Is that good news for Xbox?

According to a new study published in Ad Age, absolutely.  We watch our budgets, but we still throw down money for an entertainment device.  I know someone who doesn’t have a job but just bought an iPad…in fact, I know several.  Do you? We have a bunch of video games at home, but I am looking forward to Kinect so I can dance like Michael Jackson (July 2010, Can Barely Contain My Excitement…), and Fable III so I can hang out with my virtual dog again (Dec. 2008, I got a dog.  A Fable Dog).

Once upon a time, according to the study, Americans ranked Hellman’s (as in mayonnaise) at the top of list for beloved brands.  We’d throw down a little extra money for a good spread.  Today, we love the brands that provide an escape to entertainment, people and peaceful moments.  We also love the brands that empower us with information (e.g. Google).

Now that you know this, what’s your next purchase?  Will you spend a little extra to give your avatar a new accessory?


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  1. So true about video games actually saving us $, XBB! I totally spend time playing instead buying useless things.

    My wife gets mad when I go all ‘video game zombie’ on her and zone out. But she should read this article b/c in the end I’m actually doing her a favor 😉

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